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Posts Tagged ‘keynotes’

Functional Safety, Security for IoT Stressed at Cadence Event

Thursday, April 7th, 2016

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By Jeff Dorsch, Contributing Editor

Lip-Bu Tan, President and CEO, Cadence Design Systems

The “big trends” in the electronics industry are social, mobility, the Internet of Things, and security, Lip-Bu Tan, the president and chief executive officer of Cadence Design Systems, said Tuesday (April 5) in his keynote address at the CDNLive Cadence User Conference in Santa Clara, Calif.

He later touched on 5G wireless communications, Big Data, deep learning, and ultra-low-power devices, leading up to the concept of System Design Enablement, or SDE. “We have been changing the entire system design flow,” Tan told a capacity audience in the Santa Clara Convention Center’s Elizabeth A. Hangs Theatre.

The Cadence CEO described new products that have been introduced in the past year.

(The system design theme is also exemplified by the Electronic Design Automation Consortium renaming itself last month as the Electronic System Design Alliance.)

Tan was followed by Qualcomm CEO Steve Mollenkopf, who took “The Evolution of Connected Devices” as his theme.

“There’s tremendous innovation in front of us…providing technology at scale,” Mollenkopf said. Mobility and low-power technology are “disrupting multiple industries,” he added.

While growth in the smartphone market is slowing down, wider adoption of Long-Term Evolution communications and the introduction of augmented reality and virtual reality on handsets promise to buoy the smartphone business for years to come, according to Mollenkopf.

The description of automotive vehicles as “a phone on wheels” is not unjustified, the Qualcomm CEO observed. While the unit volume of the auto business is lower than smartphones and many electronics products, the process of adding connectivity and Internet service to cars is “just beginning,” he said.

While the IoT is “not the next savior for the [semiconductor] industry,” Mollenkopf said, the industrial IoT promises to generate valuable data for manufacturers. “We’re moving from discrete to integrated platforms,” he added.

Qualcomm CEO Steve Mollenkopf

Mollenkopf also addressed drone aircraft, 5G, and autonomous vehicles in his keynote.

Congratulating Cadence on its collaborations with Qualcomm, Mollenkopf concluded, “We need people to make it easy for us to use silicon.”

GlobalFoundries CEO Sanjay Jha was up next. He identified mobile computing, the IoT, and mission-critical/automotive applications as important considerations for the near future.

The IoT market could generate a low estimate of $3.9 trillion in the next decade, with high estimates topping out at $11.5 trillion, Jha said, citing IHS Technology, iSuppli, and other sources. The semiconductor industry could realize $50 billion to $75 billion in value from IoT-related products, “from chips to mini-systems,” he added.

GlobalFoundries, which last year acquired IBM Microlectronics, has identified several key technologies for its operations and foundry services: fully-depleted silicon-on-insulator, magnetic random-access memory, radio-frequency SOI and silicon germanium, system-in-package and other advanced packaging, FinFETs, and application-specific integrated circuits.

“Power consumption is the big differentiator,” Jha commented.

GlobalFoundries CEO Sanjay Jha

The 5-nanometer process node “will be a very expensive technology,” he said. Jha compared an extreme-ultraviolet lithography scanner (EUV technology is now expected to be production-ready for 5nm chips) to “a small Hadron Collider.”

The CDNLive Silicon Valley event was the first of 2016 for the EDA company. Similar conferences are scheduled this year for Germany, Korea, Japan, India, China, Taiwan, the eastern US (Boston), and Israel.

IoT Will Enable ‘Living Services,’ Keynote Speaker Says

Monday, December 7th, 2015

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By Jeff Dorsch, Contributing Editor

“It’s not about the sensors,” Nandini (Nan) Nayak, managing director of design strategy at Fjord, said Thursday morning (December 3) in a keynote address at the Designers of Things conference in San Jose, Calif.

Rather than talk about the Internet of Things, the subject of this two-day conference, Nayak addressed what she termed “Living Services” – the product of all those IoT sensors and processors, data centers, and cloud-based services.

Living services are “responsive to individual needs, contextually aware, and react in real-time,” she said. They “learn and evolve…as if they are alive.”

The “digitization of everything” creates “liquid expectations” among consumers and other users, Nayak asserted. “People’s expectations transcend expected boundaries,” she added.

The IoT involves “a shift of focus from designing for users and things to designing for people’s activities,” Nayak elaborated. “Everything is beginning to connect with each other.”

She added, “Sensors are cheap; they are able to be placed in many places.”

User interfaces are changing, Nayak noted, moving from computer screen-based interfaces to haptics and “touch-based interaction.”

She laid out the key characteristics of living services – the automation of low-maintenance decisions and actions, long-term learning from what people do, powered by data and analytics, collected from sensor-rich objects and interactions of daily life. “Think about environments, not industries,” Nayak advised.

“The IoT or living services will affect all aspects of our lives,” she asserted. “The home will be a key battleground.”

Personal health and shopping will be other areas where living services will have dramatic impacts, Nayak said.

How can businesses address living services? Nayak said the key points are: Know your customer; flex your technology; design in order to know and flex; and design to delight.

“Think about the value of the experience,” she asserted. “People expect the richness of experience, fun.”

Nayak concluded, “Prepare to atomize. Make your brand feel alive.”

Fjord was acquired in 2013 by Accenture, the global management consulting and technical services firm.

Nayak’s keynote was followed with a panel session moderated by Lucio Lanza of Lanza techVentures, a veteran technology investor and one-time executive at Daisy Systems, an early leader in electronic design automation that was acquired by Intergraph in 1990 and later absorbed into Mentor Graphics.

While the Internet connected computers and networks around the world, smartphones and other mobile devices are connecting people, Lanza noted.

Rather than the Internet of things or objects, it’s more correct to speak of “a world of things,” Lanza asserted, adding, “There are a lot of opportunities making this thing happen.”

Jack Hughes, the chairman and founder of TopCoder who also serves as chairman of the Christopher & Dana Reeves Foundation, showed part of a foundation video showing the benefits of epidural stimulation for people with paralysis.

“It’s not a cure,” he said of the technology. “These are early days. But it is extremely promising. Every one of these injuries is individual.” The foundation has supported the work of device designers, turning out the electrodes that can help paralyzed people move their limbs for the first time in years.

While the technology could deliver groundbreaking rehabilitation, “how do we make these things secure?” Hughes asked.

Mark Templeton of Scientific Ventures LLC, the co-founder of Artisan Components (acquired by ARM Holdings in 2004) and now a tech investor, talked about the Learning Thermostat from Nest Labs (now a Google subsidiary) and the business model behind the device, which can deliver data on its use to electrical utility companies to guide how and when they supply power to customers.

He urged IoT startups to “think about the business model more than the device itself.” He added, “The device is just the starting point.”

Ted Vucurevich of Enconcert, who once was the chief technology officer of Cadence Design Systems, said the IoT is bringing about a “transformation” in electronics, semiconductors, computing, and related industries. “It’s not about winning a socket,” he said, but “how you’re going to monetize the things you sell.”

He added, “There is consolidation and exploration. How can we allow these ecosystems to move forward? There’s a complete transformation coming.”

Noting his background in software, Hughes said, “When I hear ‘Internet of Things,’ I think ‘community.’ It’s a community of things. This is sort of a watershed moment.”

The panel, left to right: Ted Vucurevich, Mark Templeton, Jack Hughes, Lucio Lanza.