Ross Franklin is the founder and CEO of the fastest-growing juice bar franchise, Pure Green. His upbringing is not quite what one would expect, he grew up in Yonkers, New York in a home full of processed and sugary food. It wasn’t until later in life that he started to focus on health and nutrition.
After majoring in biology at Wheaton College, his first job was at The Sport’s Center at Chelsea Piers in New York City which was the first time that he was exposed to a health-focused environment. At Chelsea Piers, he worked as a fitness manager and personal trainer and had access to the knowledge of his colleagues including a nutritionist, 50 personal trainers and exercise physiologists. This experience would go on to influence his career in a large way.
After leaving Chelsea Piers, Franklin remaining working in the fitness industry and later started his own private consulting company. He helped build and expand companies like Equinox, Town Sports International, Gold’s Gym and fitness centers all over the North East. Franklin quickly became highly sought out by gym owners to open up new locations and to turn-around struggling fitness centers.
In 2014, Franklin founded Pure Green, a juice bar company that features superfood smoothies, acai bowls, pitaya bowls, and cold-pressed juice. Pure Green was an instant hit and the company grew to seven retail locations in Manhattan, a national wholesale business that is separate from the retail stores and is now one of the fastest-growing juice bar franchises in America.
The core philosophy of Pure Green is one of health and wellness, and the juices and smoothies sold at each location reflect that. Franklin wasn’t interested in building a juice bar franchise just because it would be successful, but because he firmly believes in the health benefits that come from incorporating handcrafted smoothies and juices into an overall healthy lifestyle.
Pure Green has since become the fastest growing juice bar franchise in the United States.
Franklin states, “At Pure Green, our mission is to inspire healthier communities by connecting people with performance-driven superfoods. Making an impact on people’s health is not an extension of our business, it is our business and it drives everything that we do, from how we source ingredients to who we hire and how we build relationships with our local communities.”
Franklin’s journey from fitness centers to a juice bar franchise shows his dedication to living a healthy lifestyle. The basis of a healthy lifestyle has to start proper nutrition. Cold Pressed juice and superfoods smoothies jam-packed with superfoods is a great way to get on the path of clean performance-driven nutrition.
Franklin was a featured speaker at the annual conference for cold-pressed juice called JuiceCon. The JuiceCon conference took place on November 8th and 9th of 2019 in Miami, Florida.
Franklin was a featured speaker and he left the crowd cheering for more after his presentation finished. He spoke about how important it is for entrepreneurs to be mission drive and how to inspire your team to believe in your mission and create a company culture.
Franklin fully engaged the attendees of the event leaving the crowd cheering for more after his hour-long presentation. He spoke about how important it is to have a burning desire for your mission and how critical it is to fully engage your entire organization in the company’s mission.
Franklin said that when Pure Green started its wholesale business, the mission was to target the most sought after and hard to get accounts instead of targeting big-box stores.
Franklin studied the trends within the cold-pressed juice industry. In 2016 when Pure Green started its wholesale business, BluePrint owed by Hains and Celestial and Suja owed by Coke were heavily competing against each other on the shelves at big-box markets.
Each of these giant brands was shrinking the size of their bottles of cold-pressed juice, lowering their price points and using inferior ingredients. This according to Franklin, is what created an opening in the marketplace for Pure Green who stayed at the larger size bottle and ended up dominating the New York City market as a result.
The core philosophy behind Pure Green is one of health and wellness, and the cold-pressed juices and smoothies sold at each location reflect that. Franklin wasn’t interested in building a juice bar franchise just to get rich, but because he has unshakable confidence in the health benefits that come from incorporating superfood smoothies and cold-pressed juices into an overall healthy lifestyle.
