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InvenSense CEO touts the Internet of Sensors

By Jeff Dorsch, Contributing Editor

InvenSense president and chief executive officer Behrooz Abdi sees the Internet of Things as an Internet of Sensors, a theme he explored Tuesday afternoon (November 17) at the opening of the fourth annual InvenSense Developers Conference.

“To enable the Internet of Things, we need a community,” he told the developers in attendance. “How do we make this a much stronger community?”

InvenSense has a “very selfish” reason for supporting the 30,000 developers in that community, Abdi added. Many InvenSense developers of hardware and software applications spread out to many companies, he noted.

The company reported earlier this year that 78 percent of its fiscal 2015 revenue came from mobile sensors. Optical image stabilization accounted for 12 percent of the year’s revenue, while gaming and other applications represented 10 percent.

For its fiscal second quarter ended September 27, InvenSense’s IoT-related business accounted for 20 percent of revenue, “double what it was,” Abdi said.

In its history, InvenSense has seen many functions incorporated into smartphones, the CEO said. “The phone has become a mobile server,” he observed.

Abdi commented, “The road to the Internet of Sensors is fraught with many challenges. We’re really tackling a lot of things.”

InvenSense has reduced the typical time-to-market for new sensor products, especially with its new fingerprint sensor, Abdi asserted. The company has opened up its InvenSense Fabrication Platform to more parties in the interest of inspiring more designs incorporating InvenSense sensors, he said.

“We’re giving you a platform you can build from,” Abdi said.

Eitan Medina, InvenSense’s vice president of marketing and product development, revealed some of the company’s news on Tuesday, such as the new CoursaSports.com software-as-a-service, with a software development kit for sensor-assisted fitness tracking applications, and improvements in the graphical user interface of the company’s SensorStudio development tool and the InvenSense FireFly development kit, a sensor prototyping and development platform for IoT applications.

“Create your own custom sensors,” Medina urged. “Design your own sensor fusion.”

CoursaSports supports app development for the iOS, Android, and Android Wear operating systems, according to Medina.

InvenSense also announced it is partnering with Intrinsic-ID for the TrustedSensor offering, “enabling secure sensor-based systems,” Medina said.

The conference also heard from Amit Shah of Artiman Ventures. “What is IoT?” Shah asked rhetorically. “It sort of became a buzzword that means nothing.”

As a venture-capital firm, Artiman is interested in startups that can field a product or service within two years, Shah said.

“We’re focused on revenue models” when it comes to the Internet of Things and sensors, Shah said – specifically, health care and industrial uses. Artiman isn’t interested in areas that are “crowded” with startups, namely consumer wearables and robotics, he added.



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